I read The End of Big: How the Internet Makes David the New Goliath by Nicco Mele on May 25, 2015

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• The End of Big: How the Internet Makes David the New Goliath by Nicco Mele
• ISBN: 1921870974 (look up with WorldCat or Open Library or goodreads)
• Published: 2013
• Publisher: St. Martin's Press